Hosted by the Noblesville Chamber of Commerce
Many people believe marketing is an art. That you have to have a “gift” to do it well. While creativity helps, Marketing is actually a science. A well thought out and well measured plan will out perform simple creativity every day
Good marketing is all about the numbers. When you don’t pay attention to the numbers what you end up with is award winning advertising which doesn’t sell product.
Step One: Set your goals and objectives
- Web Site: Total traffic, page views, popular pages and traffic sources
- Email: Open, click through, spam, bounce
- Social: Follow, engagement, and clicks
Step Two: Analyze Data
- Establish regular review cycle
- Look for patterns in data
- Test alternatives
Step Three: Create Action Plans:
- Match specific plans to objectives
- Focus on one or two metrics at a time
Stop Guessing!
Start putting your numbers to work for your today!