6/17 Blogging Basics - SEMINAR 

Your blog builds credibility, shortens your sales cycle, fuels your social media updates and increases organic traffic to your website. In this session we’ll show you how to use keyword planning tools, content calendars and copy writing shortcuts to create a steady stream of new information for your website.

Step One: Build your topic list

• Research keywords using Google keyword planning tool
• Brainstorm topics
• Use a content calendar to organize your ideas

Step Two: Writing tips

• Use your inbox
• Everything is a case study
• Good, bad and mediocre headlines
• Blog post formats
• Start with an outline

At the end of of this session you will have a list of dozens of possible blog post topics and a first draft of at least one post.