6/3 Website Tune-Up SEMINAR 

No one sets out to build a website which turns off prospects, clients and search engines, but all too often that is exactly what happens. In this session we’ll audit your website to identify areas for improvement. We’ll also show you how to make sense of your Google analytic reports, using the data to adjust your online strategy.

Step One: Audit your website

• Design: Function, navigation and visual appeal
• Content: Are you writing for people and search engines?
• Conversion: Are there tools to collect visitor information?
• Search: Titles, tags and meta descriptions

Step Two: Analyze web data

• Overview: Traffic, page views and bounce rate
• Sources: Referral, direct, organic, social, email and advertising
• Content: Popular pages and traffic flow