As one of the first public relations agencies to integrate a creative services and digital marketing capability into their services, Thornley Fallis offers expert communications strategies for the new era of the connected consumer.
Social Media Summit
Knowledge is Power
Small businesses need not be small online. If implemented correctly, the potential and power that both digital and social media offer can significantly impact the online presence of your business.
Join us Monday, February 25, 2013 to learn the basics and beyond from community experts. Focusing on identifying and creating strategies, attracting and engaging your target market, and analyzing the impact social media is having on your business, this event guaranteed to improve your online presence.
Do not let not knowing how stop you anymore. Educate yourself and embrace online marketing strategies to engage your clientele through a fresh and exciting medium.
Agenda:
| Time | |||
| 8:00am | Arrive & Register | ||
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8:15am – 9:45am FULL |
Digital Media Panel Discussion led by Community Experts PANEL REGISTRATION IS FULL Topic: Effectively Using Video in Your Content Marketing
Sponsored by Social Media Breakfast |
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| 9:45am – 10:00am | Break & Move to First Session | ||
| 10:00am – 11:00am | Breakout Sessions (#1-3) | ||
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FULL |
FULL Social Media: Daily How-to Carla Bowes of |
FULL Fundamentals of Social Media |
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| 11:00am - 11:15am | Break & Move to Next Session | ||
| 11:15am- 12:15pm | Breakout Sessions (#4-6) | ||
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FULL Social Media Analytics |
FULL Writing Content to Attract & Engage Your Audience |
FULL Use Twitter to Build Relationships |
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12:15pm – 1:30pm FULL |
Lunch & Keynote Speaker: Joseph Thornley, CEO of Thornley Fallis: Who's the Boss Here? Make Social Media Work for You! |
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| 1:30pm – 2:00pm | Networking | ||
Breakout Sessions:
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Speaker |
Session Description |
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Kelly Craft, Dash Digital Group Social Media Strategy |
Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy. |
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Kelly Craft, Dash Digital Group Social Media Analytics |
Learn how to use advanced tools to monitor the social pulse of your brand. Consider how social media activity is impacting your business. Improve performance and expand your customer base. |
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Carla Bowes, Dash Digital Group |
How to manage and execute your social media initiatives on a day-to-day basis. Learn effective use of tips, tools, and processes to obtain real results. Explore tools to target content sharing across SM channels and your dashboard to build your community. |
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Use Twitter to Build Relationships James Howe, Communicate & Howe! |
Relationships are important to business and social media. This session will build off of my expertise gained from my personal experience building relationships by using Twitter. We will look at how to move beyond simply broadcasting information to use this platform to engage supporters and build relationships with them. We’ll look at what you should know to make effective use of your Twitter account and examine best practices by businesses. |
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Master the Fundamentals of Social Media James Howe Communicate & Howe! |
Effectively using social media requires understanding how it is different from traditional ways to reach your target audience. Learning how to use social media requires knowing and understanding the differences. By mastering the fundamentals of social media presented in this session, you’ll shorten your learning curve on any social media platform. |
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Writing Content to Attract & Engage Your Audience Jackie Ranahan, MachOne Marketing Solutions Agency |
Writing good content is key for all types of Social Media. Discovering your genuine voice and knowing who your target market is crucial to developing your brand. This session will improve your chances of becoming a creative social media personality for your business. |