Introduction to the Business Model Canvas

Join us to learn how the Business Model Canvas can help you get your business started, refine your strategy, or improve your operations.  The Business Model Canvas was developed as part of the lean startup process and it is a template for developing new or documenting existing business models.

During this workshop-oriented seminar, we will explore the value proposition for your business and examine key activities and resources.  We will take a deep dive into understanding your customers' mindset and biggest challenges to determine how your business can deliver exactly your customers are seeking. Finally, we will help you understand how the various elements of your business (suppliers, partners, cost structure, key resources, etc.) can work together to improve your business.

INSTRUCTORS:

Tom Mock - Tom is a retired marketing and communications executive from the telecommunications industry. HIs most recent assignment was running corporate marketing and PR for a $2.5B communications equipment manufacturer in the Washington, DC area. His experience includes corporate marketing, market research, product marketing, PR, investor relations, and product management.

Elizabeth Pou - Elizabeth was a business lawyer with the majority of her career as HR executive, specializing in all aspects of HR including recruiting and selection strategies,leadership and team development, strategic planning and organization effectiveness. Established her own consulting practice. Certified NC mediator for business and employment disputes.

Julie Snyder - Julie is a retired U.S. diplomat who worked in the field of international trade for more than 30 years. In all of her assignments to U.S. embassies in Canada, Asia and Europe, she promoted and implemented a wide range of trade agreements in support of the U.S. business community. Julie has a bachelor's degree in French and political science from the University of Minnesota and a master's degree in international management from the Thunderbird School of Global Management.