Deep Dive into Reference USA: The Premier Business and Consumer Marketing Data Firm Specializing in Small Business Data

This program is a MUST for small business owners and anyone looking to open a business. You will have the RARE opportunity to speak directly with Bill Loges, an expert user of Reference USA who will do a deep dive into how you can research Reference USA and how it can help the small business owner and those looking to open a business. Bill has 20 years of experience in direct marketing and big data working with Public Libraries as well as Fortune 500 companies plus bringing data together from multiple public sources.

You will learn how to access and analyze data on:

- Local business competition

- local small business market data to help identify if there is a market for one's business idea and if so where?

- targeted local consumer/customer data to identify and target the market you want to sell to

- municipal/state business tax data

- costs to operate: leases, etc.

Other data you may not have known about.

Come with your questions and the presenter will help you how to find what you need and where to find it.

Middletown Reference Librarian Kathryn Hammand will also talk about all of the FREE services the library offers to small business owners. Some of which you probably never knew, like free on-the-go Wifi.

Patrons can find out how to build a list to why use a database and what’s available online vs from open sources.

DO NOT MISS THIS EVENT !!