Tuesday, April 21, 2020 from 12:00 PM to 1:30 PM CDT
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FVTC Bordini Center Room 172 
5 N Systems Dr.
Appleton, WI 54914

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SCORE, Fox Cities 
SCORE Fox Cities Chapter 382 

Getting Started - How To Create, Edit and Publish Marketing Videos


Due to the Coronavirus, registrants will receive a ZOOM teleconference e-mail with a link to connect to this event.


Dates: 4/21/20

Location: FVTC Bordini Center Room 172

5 N Systems Dr.

Appleton, WI. 54914

Time: 12:00pm - 1:30pm

Cost: $15.00


Why Should You Attend?

If you want to demonstrate the benefits of your product or service or how to correctly assemble it. This seminar will demonstrate how to create, edit and publish videos as well as recommend affordable video editing solutions and resources to consider such as Voice-Over Talent and others. This interactive workshop takes you through the entire process from scripting to publishing as we create a 'Welcome Video' using volunteers from the group.

You will learn:

1. Best practices in creating video content to promote their product or service including using stabalization, sufficient lighting, and options for audio recording.

2. Using video editing software to integrate alternative footage, graphics, banners, and textual elements.

3. Essentials for publishing on Social Media Platforms such as Facebook, YouTube, and LinkedIn.

4. Using Analytics to track results and make iterations.

5. When to call in professional help.

How Are The Sessions Conducted?

Michael Raymond from Imagine Road Productions, LLC will be presenting Getting Started - How to Create, Edit and Publish Marketing Videos. As a Multimedia Journalist and Video Marketing Strategist, Michael's expertise lies in helping you craft your message and engage your audience using video and other forms of multimedia. The core of his work involves engaging audiences and driving viewer to take action. Michael has a Bachelor's Degree in Journalism and has taken Master Classes with Filmmaker Martin Scorcese, Photographer Annie Leibowitz, Documentation Ken Burns and advanced marketing courses. Beyond his traditional and non-traditional education, Michael has a rich array of experiences working with a diverse world community, contributing greatly to his ability to help clients achieve great results. His company, Imagine Road Productions, helps businesses and professionals engage high-value clients using video-based marketing strategies.