Go To Market Strategy
DISCOVER, DEVELOP, AND DELIVER! These key components will help you determine the right marketing strategy for your food brand. Marketing Guru, Steve Gaither, CEO of JB Chicago, will help you capitalize on your key differentiators to drive your retail, wholesale and/or food service business to success.
About the Speaker:
Steve Gaither founded JB Chicago, an integrated marketing agency, in 2000, after experiencing big agency life. Today his goal is to create customers for his clients through the marriage of insightful ideas and smart tactics, while never losing sight of ROI. JB’s CPG clients range big and small, including Unilever, DMI, Tetra Pak, Hershey’s, Organic Valley, Goodbelly and Vitalicious.
At JB Chicago Steve also works hand in hand with private equity, family office and investment bankers to create incremental value for their portfolio companies. Already a mentor at the Good Food Business Accelerator, ICNC and The Hatchery, his relationships with the financial sector led him to start Windy City Troublemakers — an early stage food brands meetup in Chicago — and his latest passion, Windy City Food Brands. Steve is currently a partner at this food advisory and investment group, where he and his fellow CPG experts provide the operational know-how and go-to market strategies that help brands accelerate their growth. Projects include Kishr Tea, Bonfire Wines and Real Good Pizza Company.
