The Packaging Design Process 

Learn all about the packaging design process. This class will provide a step by step guide on how to cut through category clutter and achieve a successful product launch. Discover the best practices for expressing your brand message through your packaging.

You will learn tips for:

• Research and Development
• Competitive analyses
• Building a USP
• Choosing the right structure
• Picking a printer
• Using the appropriate nutritional panels
• Ingredient lists 
• Legal sign-off
• Getting sell-in

**Workshop participants will receive a Design Process Guide and can sign up for a Free Brand Evaluation Interview.**

About the Speaker:  

Byron Reaves, Co-Founder of Miller|Reaves believes in a holistic approach to build your brand story and help you achieve successful sell-in and sell-thru. 

The Miller|Reaves experience begins with your unique brand vision.  After examining the competitive landscape, category trends and consumer desire, we aggregate the gathered data against your USP to build the strongest brand story possible.  We also use the gained knowledge as a basis to investigate structure, attitude and graphic design communication, all while carefully considering manufacturing requirements and sustainability creating a 360ª approach to your project.