Registration for the event is full. If you are interested in attending and would like to be placed on a waitlist, please send an email to Michelle at michelle@industrialcouncil.com.
Groupon Marketing Bootcamp
Join us for an all-day marketing bootcamp with Groupon experts! The day will consist of breakfast and lunch, three marketing workshops, two hours with one-on-one consultation with Groupon and marketing experts, and will end with a happy hour and time to network!
What You'll Learn:
- Selecting the Optimal Social Media Platforms: How to Utilize Them for Small Business
Social strategy for a small business can be overwhelming at times. With so many platforms available to billions of people all over the world, how you communicate and prioritize your effort will make all the difference in your brand's online success story. In this seminar, you'll learn key differences about the channels that your brand can focus on, and how your strategy on those channels should be shaped by your business needs and your audience. Additionally, you'll hear about the do's and don'ts of brand participation, and why staying consistent and authentic matters in online branded communication.
- Digital Marketing vs. Non-Digital (Traditional) Marketing: Trends and Tactics
Print is dead and TV's next. That's what some people say. But ever wonder why successful brands still use them? It's because there is still magic to Traditional Marketing! It's all about understanding their unique roles, playing up their strengths and making them work in one ecosystem. In this session you will learn the ins and outs of Traditional and Digital Marketing, and how brands should activate based on different stages of business development. Brush up on the power of Media in Marketing and learn a thing or two on how to measure success.
- Sell Your Why & They’ll Buy Your Whats: How better understanding your brand drives activation
This workshop will help companies utilize techniques on branding and how it can help them to maintain customer focus.
Schedule:
Breakfast & Networking - 8:30 AM
Digital marketing vs. Non-Digital (Traditional) Marketing: Trends and Tactics - 9:00 - 10:00 AM
One-on-One Consulting Session - 10:00 - 11:00 AM
Selecting the Optimal Social Media Platforms: How to Utilize Them for Small Business - 11:00 AM - 12:00 PM
Lunch - 12:15 PM
Sell Your Why & They’ll Buy Your Whats: How better understanding your brand drives activation - 1:00 - 2:00 PM
One-on-One Consulting Session - 2:00 - 3:00 PM
Happy Hour & Networking - 3:00 - 4:00 PM
*Can't attend the whole day? Choose which session you can make and select them on the next page!
One-on-One Consultation Experts:
Kae Labayen, Social Media Optimization Manager at Groupon
James Cotterman, Global Community Manager at Groupon
Becca Berkenstadt, Digital Marketing Strategist/Owner of Worldly Strategies, LLC
Sarah Corbin, Owner of Free Fly Marketing
Conor McFerran, Strategy & Design Partner/Founder of Lift Collective
Mark King, Research & Strategy Partner of Lift Collective
Scheduling Your One-on-One Consultation:
There are first-come, first-serve available spaces for FREE, fifteen minute one-on-one consultation sessions with the experts. Once you have registered for the bootcamp, you will receive an email with a link to schedule your time.