Saturday, February 9, 2019 from 9:30 AM to 1:00 PM EST
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Anne Arundel Community College 
101 College Parkway
Florestano Bldg., Rm 116
Arnold, MD 21012

Driving Directions 


Maureen Edwards 
Southern Maryland Score Chapter 390 

2019 Marketing Strategy Series (four sessions: 2/9; 3/23; 4/27; 5/18) 

If you want to thrive in business, a go-to integrated digital and traditional marketing strategy is the key to sustainable growth and long-term viability. Join us for a four-part series designed to guide you through crafting a comprehensive strategic and tactical marketing plan – ready for you to implement immediately. Start 2019 strong! Instructed by award-winning marketing and branding experts, Maureen Edwards and Lynn Brown.

Register for all four of the following workshops for the discounted rate of $120.00.

Each of these workshops can be taken invidually for the regular price of of $40 each. 

 Create Your Brand in Eight Simple Steps (2/9/2019)

Before you dive too deep into marketing your business –STOP! You must create your brand first to achieve long-term business success. In 8 simple steps, learn how to identify your audience and their needs, acquire insights to create a compelling tagline, memorable logo, and consistent messaging, and highlight the strengths that positively define customer perception and why they should trust and be loyal to you. You too can become an iconic brand (think McDonalds)!

Creating a Marketing Strategy That Gets results (3/23/2019)

Marketing is the key to business success. Yet it can be overwhelming and complex. How do you know who to reach, how to engage customers, ways to influence them, and track your success? We have the answers. Learn to identify the right marketing programs for the right customers, with the right messaging --- and know if they are effective.

Insights and Action to an Impactful Website (4/27/2019)

A website is the #1 marketing instrument that drives revenue for a company. Yet, an astounding 46% of companies don’t have a website. Even more have one that isn’t generating leads or existence. Are you one of them? If you don’t have a website, you don’t have a business. If you have one that isn’t working, your business won’t be successful. This workshop will explore: how to start building a site; tips, tricks, and tactics to designing a site that reaches, engages, and acquires customers; and how you can track to see its performance.

The "Must Know" in Social and Digital Marketing (5/18/2019)

There are over 212 social media platforms with 196 million people using them. Which ones should you use? How do use them to get results? And is advertising worth it? How about the 2.4 million emails sent every second? Learn how to get them open, read, and converted into leads. Let us simplify the process, clear the noise, and keep you focused on maximizing this marketing medium. Everything you need to know is here.  

Give yourself the gift of new customers Holiday spending and sales are going to be UP - so take action now to make the most of the months ahead & ROCK the Holidays –

You’ll learn:

 How to Create a Plan - with clear & measurable goals
 Select just right Offer for audiences
 Select/create just the right lists (check it twice? you bet!)
 Ways to make your offer POP! -- especially on mobile
 How to take it Social & make it Shareable

Specific "how-tos" for every kind of campaign: deal, donation, downloads and more Join us for this lively, information-packed event just in time to help your (and your customers') Holidays ROCK!