Pricing is the most powerful contributor for growing revenues and improving profitability in any product category, service or business model.  Successful businesses use effective and practical tools to evaluate and decide on pricing strategies and tactics. Learn how to analyze the value your product or service creates from the customer’s perspective. Gain a deeper understanding about Cost-plus Pricing and Value-based Pricing options. Understand tactics to evaluate prices in the competitive environment and establish metrics to improve data based decision-making with your target market.

Most important, discuss real-world examples and critical questions that will help you to price in a way that enhances your customer’s perception of your brand/product/service, develops your position in the market, increases revenues and profit.

Attendees will learn to:

Understand your options:  price strategies, price positions and perceptions

Explore best practices to analyze value from your customer’s point of view

Learn about methods to test pricing

Consider action plans to improve financial performance and measure your progress