Data is the New Currency

Understanding, measuring and optimizing data quality and impact is essential to driving campaign success. How do we ensure campaigns are reaching and engaging the right customers? How do we take advantage of our own Data to identify the right goals we want to achieve?

Takeaways:

1. The three main types of Data

2. How to take advantage of your 1st party data to make better decisions

3. Pitfalls to avoid when building a data strategy

About our speaker:

BEN VAN HORN, SENIOR MANAGER, DIGITAL SALES, SPECTRUM REACH Van Horn works with agency partners, marketers, and Digital specialists from local SMB’s to Fortune 500 companies across Texas. After spending nearly two decades working in traditional media advertising sales, Ben has always kept an eye on the future and has made it his mission to help businesses transition from an analog to a digital world. Ben leads sales and strategy efforts for 8 Spectrum Reach markets in Texas, and is the Digital Sales Lead for the company’s Advanced TV, Household Addressability, and Sports initiatives.