Amplify your uniqueness and gain customer loyalty
In this program, speakers Stan Phelps and Evan Carroll will reveal how to leverage the concepts from Blue Goldfish and Pink Goldfish, which highlight the importance of creating an innovative customer experience to drive customer loyalty and positive word-of-mouth.
Evan Carroll will uncover how companies are using data, analytics, and technology to create world-class customer experiences—a concept we call the Blue Goldfish. You’ll leave with a full toolbox of strategies, tactics and practical advice to improve your customer experience and ultimately your bottom line.
Stan Phelps will equip you with how to uncover weakness and weirdness in your DNA and amplify your uniqueness. During this Pink Goldfish keynote, Stan shows the seven ways to leverage what makes you unique and wonder-full in business.
Takeaways:
1) Lean how to leverage technology to build customer relationships and improve responsiveness
2) Uncover how to find the “Win-Win-Win” to create experiences that are better for your team, your customers, and ultimately your bottom line
3) Understand how to design in order amplify uniqueness
4) Gain a deeper appreciation for the need to exceed customer expectations
About our speakers:
EVAN CARROLL, AUTHOR AND SPEAKER, EVAN CARROLL AND ASSOCIATES
Evan Carroll is an author, speaker, and experience architect. His career spans roles in user experience, marketing, and product management for leading agencies and technology companies. He’s the author of two technology books and has appeared in major news outlets including The New York Times, CBS Sunday Morning, NPR’s Fresh Air, The Atlantic, and Popular Science.
STAN PHELPS, FOUNDER, PURPLE GOLDFISH
Stan Phelps is a Forbes Contributor, TEDx Speaker, and IBM Futurist focusing on how customer experience and employee engagement can drive differentiation, increase loyalty and create word of mouth in business.