Be ahead of this new underutilized marketing channels
Bjorn’s, a local retailer and leader in consumer electronics has been marketing televisions, home theater and audio systems for over 40 years and is now moving into the home automation space. We will discuss the complexity of marketing this new wave of technology.
Takeaways:
1 The importance of understanding the new technology and the transition of marketing both consumer electronics and home automation.
2) How to launch products from the future.
3). Why educating your potential customer is important.
About our speaker:
KRIS DYBDAHL, VICE PRESIDENT, BJORN'S AUDIO VIDEO
Kris Dybdahl is the son of founder, Bjorn Dybdahl of Bjorn’s Audio and Video in San Antonio, TX. Kris started working at the store in high school and has worked in pretty much all areas of the business – sales, office/accounting, facilities, delivery, sales management, IT management, marketing to his current position as Vice President. Kris is moving Bjorn’s into the future by adding more emphasis on the Smart Home, home automation and installation of everything they sell. However, that does not mean he is abandoning what got them here – Bjorn’s will always be one of the top audio/video stores in the country, known not only for their quality products, but for their award-winning customer service. Kris is married to his wife Mary (who he met at Bjorn’s) and they have a beautiful, 10 yr. old daughter named Olivia.