2023 ESPC Spring Meeting 

AGENDA

8:30-9:30      REGISTRATION AND BREAKFAST

9:30-10:30     KEYNOTE:  FTC Enforcement Priorities
                      Mark Eichorn, Assistant Director, Division of Privacy & Identity Protection,                                Bureau of Consumer Protection, Federal Trade Commission

10:30-11:00   COFFEE BREAK

11:00-12:00   RECEIVERS' PANEL

                      Moderators:
                      Gene Gusman, Sr. Director Deliverability, Zeta Global (ESPC Board Chair)
                      Sam Silberman, Director, Standards and Industry Relations, Constant                                      Contact (ESPC Board)

                      Panelists:
                      Lili Crowley, Yahoo
                      Alex Brotman, Comcast

12:00-1:30     LUNCH

1:30-2:30       DELIVERABILITY PANEL

                      Deliverability: it’s still a thing
                      Please join us for a lively conversation around several hot topics for senders                            related to Deliverability these days.
                                Performance metrics variance due to Apple MPP: At the end of the                                      day does emailing Apple Auto Opens at a large-scale impact                                                      deliverability negatively or not?
                                Gmail annotations – What is it and is it worth the effort?
                                Beyond Spamhaus informational listings - Latest updates and getting                                  proactive in managing your domain's reputation.
                                Bounce processing: We all do this a little differently and what can we                                      learn from each other.

                     Moderator:
                     Pam Lord, GVP, CX Marketing Consulting, Oracle

                     Panelists:
                     Gene Gusman, Sr. Director Deliverability, Zeta Global (ESPC Board Chair)
                     Tara Natanson, Manager ISP relations, Constant Contact
                     Heather Goff, Sr. Director Deliverability Strategy, Oracle
                     Andrew Barrett, Head of Policy & Engagement, Spamhaus Technology Ltd

2:30-3:30      KEYNOTE:  AI in Email

                     Generative AI is in a state of explosive growth, making this moment in time feel                       a lot like the dawn of the internet.  Large language models like ChatGPT and                           generative art systems like Midjourney and DALL-E 2 may only be the                                     beginning of an era of almost limitless possibilities for commercial use of AI.  In                       this must-see keynote, Matthew will discuss current AI solutions and their                                 adoption in email, and peek into the future at what may be down the road for                           commercial application.

                     Speaker:
                     Matthew Dunn, Ph. D, Founder, Campaign Genius

3:30-4:00     COFFEE BREAK

4:00-5:00     LEGAL DEVELOPMENTS:

                     Dark Patterns and the Global Privacy Control – Two New Compliance                                       Challenges

                       Panelists:
                    Reed Freeman, Partner, ArentFox Schiff
                    Michelle Bowling, Associate, ArentFox Schiff

5:00-7:00     RECEPTION AND HORS D’OEUVRES

View full agenda here.

Updated: March 19, 2023

 

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