People are searching online for your products/services. Having a Google AdWords campaign puts your message at the top of the search results page.
Advertising on Google Search Network increases the number of people visiting your website. PPC (Pay- Per-Click) means you only pay for those people who click on your ad to go to your website or call you directly from the ad.
You decide on a budget per day, choose which days of the week you want the ad to run, select the hours for the ad to show and indicate the geographic area where the ad will display. You also need to identify the keyword phrases you wish to be associated with your ad campaign.
Writing good ad copy that differentiates you from your competitors is the final step in creating your campaigns.
Once the campaign is running, you will learn what works and what doesn’t and make appropriate changes.
Learn as much as possible about how to set up your first campaign so you don’t waste money and become discouraged with online advertising.
Nancy loves teaching and coaching small business owners on how to be more successful. She has worked in that capacity for The Florida Women’s Business Center, The Jim Moran Institute for Global Entrepreneurship, Broward SCORE, and StartUp Quest.
Fee: $32 for online pre-registration; $42 at the door.
Veterans Must present their voucher before attending the workshop.
Please Note: PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.
Broward SCORE office hours: Monday – Thursday from 10:00 am to 2:00 pm