How to Use Google AdWords Campaigns to Grow Your Business 

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People are searching online for your products/services.  Having a Google AdWords campaign puts your message at the top of the search results page.

 

Advertising on Google Search Network increases the number of people visiting your website.  PPC (Pay- Per-Click) means you only pay for those people who click on your ad to go to your website or call you directly from the ad.

 

You decide on a budget per day, choose which days of the week you want the ad to run, select the hours for the ad to show and indicate the geographic area where the ad will display. You also need to identify the keyword phrases you wish to be associated with your ad campaign. 

 

Writing good ad copy that differentiates you from your competitors is the final step in creating your campaigns.

 

Once the campaign is running, you will learn what works and what doesn’t and make appropriate changes.

 

 Learn as much as possible about how to set up your first campaign so you don’t waste money and become discouraged with online advertising.

Featured Speaker: Nancy Leve held marketing and research management positions in health care, media and non-profit companies for over 20 years.  She has started four businesses and currently serves small business owners as an internet marketing consultant via her company, Virtual Fundamentals. This online marketing agency produces marketing plans, websites, email marketing campaigns and social media branding.  Learn more about her company at www.VirtualFundamentals.com.

Nancy loves teaching and coaching small business owners on how to be more successful. She has worked in that capacity for The Florida Women’s Business Center, The Jim Moran Institute for Global Entrepreneurship, Broward SCORE, and StartUp Quest. 

Fee: $32 for online pre-registration; $42 at the door.
Veterans Must present their voucher before attending the workshop. 

Please Note: PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.

Broward SCORE office hours:  Monday – Thursday from 10:00 am to 2:00 pm

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About SCORE:

SCORE is a non-profit resource partner of the Small Business Administration. The Broward SCORE Chapter has been helping entrepreneurs and business men and women for over 50 years to start, develop, and expand their businesses. For more information about how we can assist you visit us at broward.score.org