Wednesday, July 24, 2019 at 6:30 PM 
Wednesday, July 24, 2019 at 9:00 PM 

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Keiser University 
1500 Northwest 49th Street
Spectrum Building
Fort Lauderdale, FL 33309

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Carolina Taurel is a skilled entrepreneur, achiever, leader and most importantly a mother of two. As AlternaBit’s Chief Creative Director she brings over 17 years of marketing and branding experience that includes Gold and Silver Addy Awards. Throughout her career she has engaged the local South Florida community in various leadership roles including local chambers of commerce as well as the City of Miramar and Broward County by volunteering her time and experience in workshops and leadership opportunities. Her passion is multi-cultural communications, advocacy, mentoring and empowering others to excel in positive social health and educational change. She is the Co Founder and CEO of AlternaBit, a local web design and branding agenc


George Gremse 
SCORE Broward 

SCORE Broward office hours:  Monday – Thursday from 10:00 am to 2:00 pm


Create an Effective Website for Your Business

What you need to know when building your company’s website

This workshop is for business owners who want to create a website or improve their existing website.  Attendees will learn the basics of website hosting, design, ecommerce and tracking. Specifically, the workshop will cover:

  • How to choose and register your website domain name and decide where to host it
  • The pros and cons of using a web developer, or a web designer or creating the website yourself
  • Which content to include and how often to revise it
  • Choosing an appropriate ‘look’ for your website: text vs. bullets, keeping important text above the fold, etc.
  • Accepting payments on line using Pay Pal, Google Checkout & others
  • Incorporating analytical capability to track the number of visitors to your site over time and identify where they are coming from. Google Analytics is explained and discussed. 

Today, having a website is as essential to a business as is having a phone.  With so many consumers using the internet for information on products and services, and often deciding where and how to make purchases based on what they see there, it is essential that your website be treated as a Very Important Marketing Tool.  It benefits your company in…

  • Providing Information: Explaining the ‘who’, ‘what’, ‘why’, ‘how’ and ‘when’ of your business to both existing customers and potential customers.
  • Building/Expanding Your Brand Image: Having consumers associate your name with specific attributes/services/products.
  • Creating Relationships: Your website helps you to personalize your business and connect with  your customers without having met them.

Fee: $35 for online pre-registration; $50 at the door

Please Note:  PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.

About SCORE:

SCORE is a non-profit resource partner of the Small Business Administration. The SCORE Broward Chapter has been helping entrepreneurs and business men and women for over 50 years to start, develop, and expand their businesses. For more information about how we can assist you visit us at broward.score.org

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