Keiser University
1500 Northwest 49th Street
Spectrum Building
Room #409
Fort Lauderdale, FL 33309
Presenter:
Arthur Donovan, is a bilingual SCORE Counselor, and entrepreneur. Over the last 35 years he has advised Fortune 500 firms as well as start-ups. In this workshop you will learn pricing and marketing secrets that will help your firm become more successful.
George Gremse
SCORE Broward
954 356-7263
mail@browardscore.org
SCORE Broward office hours: Monday – Thursday from 10:00 am to 2:00 pm
Give customers a compelling reason to choose you over your competitors! What makes your company GREAT.
Describe who you are, define yourself and your mission!
Positioning begins with actually differentiating the company’s market offering so that it will give customers more value than the competitors’ offers do. The worst strategic error is to be stuck in the middle. To not be willing to choose which of these routes to competitive advantage the company is going to follow: to worry about quality and differentiation but not achieve uniqueness in anything; and to think about segmentation of the market, but to not dedicate themselves to a particular narrow segment!
Strategy is to decide where to be and with what strength. The MISSION STATEMENT is a synthesis of strategy. Mission relates to PRODUCT, NICHE, NEED, CLIENT, and sometimes to GEOGRAPHIC AREA.
Describe the Product/Service you are offering- be detailed because this is everything, without it your business is nothing.
Costs
Fee: $35 for online pre-registration; $50 at the door.
Veterans Must present their voucher before attending the workshop.
Please Note: PayPal or credit card accepted with advanced registration. Cash, credit cards or checks accepted at the door.