This is an online event.
Presenter:
Carolina Prada is the co-founder of Targetbridge, a return-on-investment marketing agency based in South Florida. She is on a mission to help businesses find innovative ways to leverage technology and marketing for fast and strategic growth. She has 15+ years of experience incubating new businesses and driving sales and profit growth as an intrapreneur for global billion dollar companies in the software and electronics industries including Autodesk, Alps Electric, and Amphenol RF.
Her expertise is creating predictable integrated marketing systems that generate new clients and maximize their lifetime value with direct and measurable results.
George Gremse
SCORE Broward
954.356.7263
mail@browardscore.org
Office Hours Broward Score:
Monday - Thursday 10:00 am - 2:00 pm
What’s the ROI of your digital marketing dollars? In this workshop, you’ll learn the strategies that
will help your business grow and scale by utilizing integrated marketing strategies that focus on
maximizing marketing results and optimizing your Return on Investment.
We’ll go over the basics of digital marketing (earned, paid, owned) and how to create a
customer-centric approach to your campaigns. Most importantly, you will learn the key metrics
you’ll need to track for growth and success.
We’ll cover:
The basics of today’s digital landscape: Search Engine Marketing (SEO and PPC),
Display Advertising, Social Media Marketing (Facebook, Instagram, Linkedin, and
upcoming platforms), and Mobile Advertising.
The future of digital marketing and how the latest trends will impact your business.
How to promote your business effectively online based on your business goals and
buyer personas in order to create strategies that are integrated, relevant, personalized
and customer-centric.
How to create an automated Online Traffic Lead Generation System for your business
that attracts, converts and retains more of your ideal customers.
Evaluate the best tools to help support marketing strategies to help you track and
measure your return on investment to maximize marketing strategies and optimize ROI.
At the end of the workshop, you will leave with an Action Growth Plan you need to start
achieving your goals with Digital Marketing.
Cost
Fee: free