Cost:
$25 Registration, $30 At the door
Cash or Check only accepted at the door
Presenter:
Vanessa Calás
Founder -- Palm Beach Content Co.
Vanessa is a West Palm Beach native with an extensive background in digital marketing. She has worked with tech startups her whole career, taking care of everything from digital marketing and graphic design to brand development and crisis management.
She cut her teeth in SEO as the content head at an SEO company, where she learned about black hat SEO and why it's always better to follow the rules. Today she runs Palm Beach Content Co., a local content marketing company, where she implements strategic content campaigns for CSR communications.
Where
SCORE Learning Center 500 S. Australian Ave
Suite 115
West Palm Beach, FL 33401
Driving Directions
Larry Ornstein
Palm Beach SCORE
561-833-1672
larry.ornstein@scorevolunteer.org
BACK BY POPULAR DEMAND
Strategic Marketing Methods Certificate Program - Workshop 3: Getting Google: Understanding SEO
Getting Google: Understanding SEO and Creating Content
Today Google will process about 3.5 billion searches -- that's 40,000 searches per second. How visible is your business?
In this course, you'll learn basic SEO, effective website SEO tactics, and how to create an optimized content strategy that will grow your online visibility.
Attendees will learn:
• How Google's algorithm works
• Tools for SEO and how to interpret relevant analytics
• Best practices for a website
• How to build and implement an organic SEO content strategy
Cost
$25 Online Registration , $30 At the Door
Cash or Check only accepted at the door