The Ins and Outs of Running a Successful Fundraiser 

From the elementary school bake sales to the extravagant mega-galas, all events start with a great idea to raise money and awareness, all with the intention of being successful. Mindful steps in planning and branding your event can make the difference between an awesome success and an awkward gaffe. Come learn the “how to’s” of special event planning – the good, the bad and the unexpected.

• Learn how to define, brand and market your event
• Build a realistic plan including timeline, committee member responsibilities, and outcomes
• Structure your budget with realistic projections
• Conduct post event evaluation ROI

ABOUT THE PRESENTERS

Barbara Dunsford
Development Consultant

Barbara Dunsford is a development leader and speaker focused on results-oriented strategies and varied data audits to maximize non-profits’ time, efforts and investments for better outcomes. She has been associated with many local non-profits such as Greater Lowell Community Foundation, Girls Inc., The Wish Project, Lowell General Hospital, Elder Services of the Merrimack Valley, Cambodian Mutual Assistance Association, and founder of the annual Seacoast Women’s Week in Portsmouth. In her personal time, she is an avid gardener, passionate soup maker, devoted yoga teacher, and tireless volunteer. 

 
Jennifer Hanson
Manager of Major Gifts and Special Events 
Circle Health

Jennifer Hanson is the Manager of Major Gifts and Special Events at Circle Health. She joined the Philanthropy Department in January of 2016, and oversees major gifts as well as management of special events including the Lowell General Hospital Golf Challenge and Circle Health Ball for Community Health Initiatives. Prior to Circle Health, she worked in public affairs at UMass Lowell, and previously served as Director of Corporate Communication at National Amusements (parent company of Showcase Cinemas), where she executed high profile theatre openings and celebrity events. Jennifer’s fundraising background includes local board work for the Women Working Wonders Fund and the Greater Lowell YMCA.

Photos/Videos at Enterprise Bank events: Enterprise Bank may take photographs and videos of attendees at events. By registering for our events, you agree that the we may use your name, likeness, photographs and video in connection with the promotion, marketing and advertising of future events. In addition, you agree that Enterprise Bank may use your name, likeness and, and photograph in connection with summarizing and highlighting completed events. Please notify socialmedia@ebtc.com if you do not wish to have photographs or video taken of you at events.