Contact
David Mayne
Performance Intermedia LLC
702-561-2303
david@pimedia.me
Event Sponsors
Performance Intermedia LLC
Constant Contact
The Business of Digital Marketing
Join us for this complementary executive workshop on the business side of digital marketing for owners and management, sponsored by Performance Intermedia & Constant Contact.
This is a highly interactive executive workshop that will educate you on the business issues of doing digital marketing for your company.
Doing digital marketing is complicated and expensive. In this workshop, you will get an "Insiders" view on how the pieces fit into a strategy, what to buy, what to source and setting expectations for company. Some of the areas that we will cover are:
- Lessons learned by a digital marketing insider
- How to set your digital marketing budget
- How to measure Return On Investment (ROI)
- How to build a digital marketing strategy or plan
- Your website
- Email marketing and list building
- The role of landing pages
- Internet marketing tools
- Reporting & measuring success
- Buying marketing services and management
- Hire staff or use an agency
- How to buy website development
- Buying online traffic for your business
- Search Engine Optimization or paid traffic?
- Pay Per Click or Social Advertising?
- Demographics and targeting
- The role of social media and what you should expect
- What social media platforms to use for your business
- Digital marketing myths
3:00 - 3:30 Registration and Networking
3:30 - 5:00 Mastermind Workshop
5:00 - 5:45 Business specific Q&A with David Mayne - Optional
Seating for this workshop is limited to 120 business people.
About the Presenter - David Mayne
Mr. Mayne is the Vice President of Digital Strategy for Performance Intermedia LLC, a Las Vegas based digital marketing agency that provides social media and digital marketing services for companies nationally. He has an extensive background in marketing technologies, website design and development. He is certified on multiple email, digital, PPC, SEO and Google technologies. Recently adding the Yelp Agency Certification to his credits.