Presented by: RICH BROOKS, President of Flyte and Founder of the Agents of Change Digital Marketing Conference & HEATHER JACKSON, Director of Regional Development at Constant Contact in New England
Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather is the New England Area Director of Regional Development for Constant Contact. She has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing, and has owned 2 small businesses of her own. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Rich Brooks is founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, Internet marketing and social media. He presents and blogs on web marketing topics such as social media, search engine optimization, email marketing, blogs and building websites that sell. He is currently an Expert Blogger at FastCompany.com and a regular contributor at SocialMediaExaminer.com. He is a founder of The Agents of Change Digital Marketing Conference, an annual conference on search, social & mobile marketing. He runs The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing. He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.
Digital Marketing Trends plus Unleashing the Power of Google Analytics
Digital Marketing Trends
Heather Jackson, Director, Regional Development, Constant Contact
With the speed of the social media world and the newest app lurking around the corner, the industry changes very fast and sometimes very dramatically. Don't be caught off guard with your marketing for the New Year.
In this presentation, you will discover the latest changes taking place within the digital marketing industry and understand how they will affect your marketing for the rest of 2016.
Attendees will walk away with and knowledge of:
• Changes impacting their social media accounts and how to adjust their marketing strategy accordingly.
• Techniques to incorporate those trends into your business.
• The latest trends and how to take advantage of them in their current marketing plans.
Unleashing the Power of Google Analytics
Rich Brooks, Flyte New Media
Do you know how many people are visiting your site? How they found you? What they did once they got there?
Google Analytics can tell you all this and more. Whether people are using a mobile device, what pages they looked at, where in the world they live and work, and what sites they were visiting before yours. It can also give you feedback on whether your pages load to slowly, how you're ranking for certain keywords, and whether your conversion rate is going up or down.
While most small businesses have Google Analytics installed, few regularly check it, understand it, and make changes based on the reports. In this workshop you'll learn:
• the absolute best way to setup Google Analytics
• which reports you should be paying attention to
• how to read and analyze reports
• how to measure your goals and improve your lead generation and online sales
• and a whole lot of ninja tricks you probably don't know.
This is the year your website stops being an expense, and starts returning on your investment. And there's no way to make that happen without Google Analytics.