Strategy + Creativity: Driving Interest & Traffic Through Digital Media 

The Grand Island Chamber, in conjunction with the University of Nebraska at Kearney, is pleased to offer the learning seminar Strategy + Creativity: Driving Interest & Traffic Through Digital Media on Wednesday, November 14^th from 8:30 a.m. – 10:00 a.m. Our trainer will be Kyle Means, Marketing Director for UNK. 

Trying to navigate social media can be a challenge in a world where technology and programs are continually changing. The art of social media engagement is creating content that makes people feel something. Through the right combination of strategic planning and creativity, any business can build a positive perception, increase followers and drive traffic to its website or store front. Means will touch on his past experiences and current role with UNK, using examples to illustrate what he has learned about combining strategy and creativity in an effort to be successful.

Discussion Topics:

• Best practices for developing meaningful content
• Strategies to utilize paid digital advertising as a tool for connecting to targeted audiences
• Current social media trends

Recommended for:

• Key strategies in online marketing
• Creating content that drives traffic to your business
• Understanding paid social and digital advertising

Kyle Means graduated from the University of Nebraska-Lincoln where he was a Production Assistant for HuskerVison and NU athletics producing both commercials and coach shows. His undergraduate degree led him to Assistant Manager of video productions for the Houston Rockets and Toyota Center where he also managed the Rockets gameday crew, and worked with the 2006 NBA All-Star Game.  After this Means moved back to Nebraska where he served as Vice President of Marketing and Game Operations for the Viaero Events Center before moving in to his current role of the Director of Marketing for the University of Nebraska at Kearney.