When

Tuesday, January 22, 2019 from 11:30 AM to 1:00 PM CST
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Where

SCORE Fort Worth
1150 South Freeway
Fort Worth, TX 76104

Contact

Joni Garza, SCORE Administrator
Fort Worth - Chapter 120
817-871-6002
scorefw@gmail.com

Starting, Growing, and Managing your Business using Branding, Marketing, and Automation

Workshop Objectives: To provide participants with the basics of successfully starting, growing, and managing a business through branding, marketing automation, and customer relationships.

Workshop Description: This workshop is designed to provide insight into the key elements involved in business management and marketing. It includes knowledge to help participants develop winning marketing strategies and transform them into powerful customer experiences.

Topics Include:

* Brand Development

* Advertising

* Marketing Automation

* Customer Reviews

* Customer Experience

Presented by Dr. Elijah Clark

Dr. Clark is an international consultant and speaker on brand development, digital marketing, and consumer behavior. He is a highly experienced educator, trainer, and researcher within public and private sectors with more than a decade of experience. Dr. Clark holds a BS in Digital Art and Design, an MS in Internet Marketing, and a DBA in Marketing where he graduated top of his class. He specializes in helping organizations develop winning brand strategies and transform them into powerful customer experiences.

Along with his team at Elijah Clark & Associates, Dr. Clark partners with entrepreneurs, startups, small businesses, and large enterprises through every aspect of business launch and expansion. From creating business plans, investor presentations, and financial projections, to optimizing sales, marketing, and operational performance.

Dr. Clark’s commercial track record includes consulting roles with leading brand names including Baylor Health, AAMCO, and Proactive Solutions. His educational and work history include brand development, digital marketing, business management, and logistical operations in the U.S. Air Force, where he researched, identified, and managed monetary accounting, inventory stock control, and financial planning during the OIF war.

Larry Faigh, President

Persuasive Communication/Sandler Training

214-808-8482

larry.faigh@sandler.com

It has been said that salesman never die; they just keep closing. So when Larry Faigh decided to take on another entrepreneurial venture after 20 years of selling for Corporate America, teaching and improving selling techniques to small business was a natural next step.

Now the President of Persuasive Communication, a franchise of Sandler Training Systems, Larry was previously Director of Wholesale-Pacific for VQ OrthoCare, a manufacturer of orthopedic rehab devices.

In that position, Larry built a sales network from scratch, managing a team of account executives, independent contractors and distributors who sold into orthopedic, pain management, rheumatology and medically integrated clinic environments.

Previously, Larry was Senior Regional Sales Manager, responsible for the Southwest, Central & Midwest Regions of the U.S. for Cool Systems, Inc./Game Ready, a manufacturer of cold and vasopneumatic compression therapy products. There, Larry co-developed the firm’s national military sales strategy and developed and implemented its regional growth and expansion plan.

Before that, Larry was the owner of Sienna Medical, a medical device distributorship specializing in electrotherapy and orthopedic rehab products based in Dallas. In addition to running the business, Larry developed sales strategies for existing product lines resulting in $700K increase in first year revenue and implemented new product lines and market direction and strategies resulting in a $500K sales increase.

Larry received a BBA in Finance/Economics from Southern Methodist University.

Note: No refunds will be processed as they can be applied to future workshops.

Credit and Debit Cards or Checks are accepted for on-site registrations. No cash accepted!

SCORE is a 501(c)(3) non-profit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years.

Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost.