Tuesday, January 12, 2021 at 10:00 AM CST
Thursday, January 14, 2021 at 11:30 AM CST

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This is an online event.


Jenny Day, SCORE Workshop Coordinator
Fort Worth - Chapter 120

Connect with Your Customers by Telling Your Story

*This will be a live online workshop via Zoom* 

The best marketing takes your customer on an emotional journey — appealing to their wants, needs, and desires — while at the same time telling them about your product or services. Storytelling can take your customers on that journey. It is an essential business tool, especially during COVID when we all crave connection. Learn about storytelling tools and how to use them, to connect with your customers and grow your business. The single $30 registration fee covers both Part 1 and Part 2 of the workshop. 

Part 1: Tuesday, January 12 from 10:00-11:30 am
How and why stories are an effective business tool

How to use storytelling to connect with your customers
Your Customer: who they are and the problem they need help solving

Part 2: Thursday, January 14 from 10:00-11:30 am 
How businesses like P. Terry’s Burger Stand and Clarke Kent Plumbing use stories

Your origin story and other stories
How to use your stories

Understand how and why stories work

Easy actionable storytelling tools
Stories to use in their marketing message and content

Who should attend:
New small business owners

Small business owners who are pivoting
Small business owners looking to strengthen their brand
Small business owners looking to create content


Workshop Fee $30


Presented by Mahani Zubedy

In her 12 years in advertising in O&M, J Walter Thompson, McCann Erickson, and agencies helping small business owners build a message that sticks, Mahani learned that the most effective marketing starts with touching the heart. Stories touch hearts and minds more than any other form of communication. The connection transforms whether for a belief, idea, product, or service. She founded Story Heart School to give small business owners easy tools to uncover their stories, connect and touch their customers and grow their business.

Register Now!

Cancellation Policy: 

If you need to cancel you must notify us via email 7 days prior to the workshop date. A confirmation of your cancellation will be sent once it is received. Calling the SCORE Fort Worth office is not acceptable for a cancellation notice. All no-shows or cancellations after 7 days will lose their paid workshop fees. 

All workshop fees must be paid in advance prior to workshop date. For security purposes we will not be able to accept payment for workshops at the door unless workshop is being held at James E. Guinn complex in Fort Worth, TX. 

CANCELLATION NOTICES MUST BE IN WRITING AND EMAILED TO: Jenny Day at ch.admin0120@scorevolunteer.org. Any other means of cancellation will not be accepted.  

SCORE is a resource partner with the SBA 

SCORE is a 501(c)(3) non-profit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for over fifty years. Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000 volunteers, we are able to deliver our services at no charge or at very low cost. 

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.