11:30 - 12:00 pm Registration and Networking
12:00 - 1:30 pm Lunch / Speakers
Innovation Attitude
Dr. Seth Orsborn / Deason Innovation Gym Director, Adjunct Instructor SMU
Dr. Seth Orsborn is an expert in design theories and methodologies for navigating the fuzzy front end of the innovation process. Targeting integrated new product development, Seth brings a set of innovation methods, design tools, and design management experiences that facilitate the creation of novel solutions. He leads both individuals and teams in creating innovations that reside at the symbiosis of engineering design, marketing strategy, and industrial design to meet the needs, wants, and desires of the user.