When

Saturday, December 12, 2020 from 1:00 PM to 3:00 PM CST
Add to Calendar 

Contact

Tammy Jo Covert 
SCORE Dallas Chapter 
214-987-9491 
eventplanner.0022@scorevolunteer.org 

Where

This is an online event

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Dallas Chapter 22
The Dallas Chapter of SCORE partners with 14 different Chambers of Commerce around the metoplex. Talk to your chamber about the services we can provide.
Website
15110 North Dallas Parkway, suite 320
Dallas, TX 75248
214-987-9491



Stan Booth
Dallas Score Mentor Certified Color Stan Booth, has helped many companies plan and audit their website and web presence since 2014. He presents regular SCORE workshops on website optimization (SEO).

He brings 20+ years small business experience using the web to market successfull in all 50 states.  His practical hands-on approach concentrates on how to implement.

Business Strategy & Planning, Business Operations, Technology & IT Services, Sales, Marketing & Public Relations  

 

 

Google refer NO traffic to almost 90% of all websites. Are you missing inbound leads that are essential for any business today?


SEO (search engine optimization) is the underlying process used by search engines like Google and Bing.  They use “keywords” to understand what you offer and then match queries from your potential customers with your web page 24/7 when they don’t have your web address.  

These high-value leads are easier to close as you are a solution to a problem.

Your website must be much more than just a brochure!  Just optimize it!

We will show you how your whole website should be structured to serve existing customers better while attracting new ones - often free!

You will learn how to structure each web page to create leads and the critical role of keywords, links, and reviews in this process. We cover how competitive research, PPC (pay per click) advertising and the key parameters to monitor your progress all contribute. 

Some brief preliminary tasks will be sent to you when you register for this workshop. This identifies some of your keywords and competitive position. You will expand this information to plan your own integrated web footprint. 

You will learn multiple actionable strategies you can apply to have the best chance of receiving leads FROM the web.  This includes

  • On-page SEO: How to structure individual web pages and domain to be found as well as latent keywords and more strategies to improve your ranking.

  • Off-page SEO: Where else you should be listed and how to boost your credibility.

  • How to increase page authority by understanding the role of page authority, domain authority, backlinks and "link juice" in ranking decisions.

  • Website audit techniques and how to read the main points on the reports for your (and competitor's) sites

  • The role of Social Media as part of an integrated marketing strategy

  • Key analytics factors to watch to monitor your presence

  • A template to prepare your own eCommerce marketing plan which will be checked by our mentors free (if submitted in 90 days).

Don’t miss this workshop! 

Funded [in part] through a Cooperative Agreement with the U.S. Small Business Administration    

 

Register Now! 

Cancellation Policy:  If you need to cancel you must notify the originator of this email 48 hours prior to the day of the workshop. A confirmation of your cancellation will be sent once it is received. Calling the SCORE Dallas office or contacting the instructor(s), is not acceptable for a cancellation notice. CANCELLATION NOTICES MUST BE IN WRITING AND EMAILED to: Tammy Jo Covert at eventplanner.0022@scorevolunteer.org  Any other means of cancellation will be not be accepted.NOTE: This email is monitored from 9am-5pm, Monday-Friday. Please keep this in mind when trying to contact us. If you cancel prior to the 48 hours, a refund will be issued to the credit card that was used during your registration. (Please allow 5-10 business days for your reimbursement to be issued). All individuals cancelling late or are a no-show will lose their fees paid.  

 Please no one under the age of 18 years old will be allowed to attend SCORE Workshops.

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Brought to you by SCORE, America's free and confidential source of small business mentoring and coaching. SCORE is a nonprofit association of more than 13,000 volunteer business experts. SCORE offers free mentoring and low-cost workshops nationwide. A resource partner with the U.S. Small Business Administration, SCORE has helped more than 9 million small business clients since 1964.

Call 1-800-634-0245 for the SCORE office near you or visit online at SCORE.

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