Friday, January 15, 2021 from 10:00 AM to 12:00 PM CST
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Tammy Jo Covert 
SCORE Dallas Chapter 



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Dallas Chapter 22
The Dallas Chapter of SCORE partners with 14 different Chambers of Commerce around the metoplex. Talk to your chamber about the services we can provide.
15301 Spectrum Drive, #110 Addison, TX 75001

Stan Booth
Dallas Score MentorCertified Color

Stan Booth, has helped many companies plan and audit their website and web presence since 2014. He presents regular SCORE workshops on website optimization (SEO).

He brings 20+ years of small business experience using the web to market successfull in all 50 states.  His practical hands-on approach concentrates on how to implement a web based eCommerce strategy

Business Strategy & Planning, Business Operations, Technology & IT Services, Sales, Marketing & Public Relations  





eCommerce Beginners Workshop

A live and interactive Webinar


NOTE:  This link is personal to you and only registrants will be allowed to attend following our Registrant checklist.

An "INTRODUCTORY" Workshop on a basic understanding of how your web presence and the web’s search engines work to bring business to your door through an optimized web footprint.  This is the foundation of eCommerce success.

Search Engine Optimization (SEO) is the underlying process used by search engines like Google and Bing. They use keywords and 200+ factors to understand what you offer & match queries from your potential clients with your web pages 24/7.  Don't be one of over 90% of websites that receive zero free traffic.

You'll learn key places to register free and  how your web pages should be structured to work for you.  Included are the critical role of keywords, use of links, and reviews for maximum effect.  We will also cover competitive research, PPC (pay per click) advertising and guidance on key parameters to monitor your progress.  You will receive links to online advice from industry leaders as well as tools to audit your own website. Watch this 3 min video.

 The multi-step hands-on Workshop includes:

  • Preliminary reading and questionnaire
  • A copy of the slide deck and recording
  • Help after the event to prepare your eCommerce marketing plan
  • How to audit 40+ parameters of your and competitor's websites
We encourage you to follow up with the "ADVANCED" eCommerce Workshop. Check our website for future dates.


Funded [in part] through a Cooperative Agreement with the

U.S. Small Business Administration

Register Now! 

Cancellation Policy:

There is a required 48 hour cancellation notice for all events. Please note that even if you register and do not participate, you will still receive the event recording and any materials that the Instructor provides. If you must cancel please follow the instructions below:


Tammy Jo Covert, eventplanner.0022@scorevolunteer.org*

Any other means of cancellation will be not be accepted. 

*this email is monitored Monday-Friday, from 9:00am-5:00pm. 

SCORE Dallas reserves the right to cancel any event that has less than 10 Registrants. You will be notified within 24 hours if an event is cancelled and you will receive a FULL refund for any fees that you have paid. All refunds will be processed within 5-10 business days.

Thank you for your cooperation with the SCORE Dallas Cancellation Policy. We sincerely appreciate your interest and participation in the SCORE Dallas events.

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Brought to you by SCORE, America's free and confidential source of small business mentoring and coaching. SCORE is a nonprofit association of more than 13,000 volunteer business experts. SCORE offers free mentoring and low-cost workshops nationwide. A resource partner with the U.S. Small Business Administration, SCORE has helped more than 9 million small business clients since 1964.

Call 1-800-634-0245 for the SCORE office near you or visit online at SCORE.

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