Tuesday, January 19, 2021 from 9:00 AM to 11:00 AM CST
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This is an online event. 


Tammy Jo Covert
SCORE Dallas 

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Dallas Chapter 22
The Dallas Chapter of SCORE partners with 14 different Chambers of Commerce around the metoplex. Talk to your chamber about the services we can provide.
15301 Spectrum Dr, #110              Addison, TX 75001

Certified Color
Larry Nelson,
Certified SCORE Mentor

Having worked with two fortune 100 companies as their HR manager, Larry has learned the in's and out's of what a company needs to hold people accountable. It starts with infrastructure and ends with communications. Larry continues working with small businesses through his coaching and consulting business. Having received an advanced degree in Organization change he has learned that communications is the real key to holding people accountable but the way to formally achieve success is to make sure you build the appropriate infrastructure to support your needs.


Developing Your

Digital Marketing Strategy 


Digital marketing strategy is...

  • A plan of action by promoting and selling products and services by leveraging online marketing tactics 
  • A series of actions that help company goals through carefully selected online marketing channels 
  • Marketing Channels that include: Paid, Earned and Owned media 

This Webinar session will offer you the opportunity to learn what you need to know to build your own Digital Marketing Strategy. We will walk you through a definition of Digital Marketing and then define the components and how they play a role in the success of your business.

We'll help you define:

  1. What your goals are (for example attract 10 new leads per month), 
  2. Who your target market/buyer persona is, and 
  3. What online channels you will use to reach them, digitally. 

Leave with the knowledge to create your own marketing strategy!

Register on the link below!

NOTE:  Registration will close at 5:00pm the day before the event!

Funded [in part] through a Cooperative Agreement with the

U.S. Small Business Administration

You will receive the Webinar login information with your Registration Confirmation. Be sure to keep that information so that you may participate in the Webinar! MAKE SURE YOU ENTER THE CORRECT EMAIL ADDRESS UPON REGISTRATION!

Register Now

Cancellation Policy:

There is a required 48 hour cancellation notice for all events. If you need to cancel you must notify the originator of this email and a confirmation of your cancellation will be sent once it is received. Calling the SCORE Dallas office or contacting the instructor(s), is not acceptable for a cancellation notice. Please note that even if you register and do not participate, you will still receive the event recording and any materials that the Instructor provides. 


Tammy Jo Covert, eventplanner.0022@scorevolunteer.org*

Any other means of cancellation will not be accepted. 

*this email is monitored Monday-Friday, from 9:00am-5:00pm. 

SCORE Dallas reserves the right to cancel any event that has less than 10 Registrants. You will be notified within 24 hours if an event is cancelled and you will receive a FULL refund for any fees that you have paid. All refunds will be processed within 5-10 business days.

Thank you for your cooperation with the SCORE Dallas Cancellation Policy.

We sincerely appreciate your interest and participation in our SCORE Dallas events.



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