Friday, April 16, 2021 from 1:00 PM to 3:00 PM CDT
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Tammy Jo Covert 
SCORE Dallas Chapter 


This is an online event

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Dallas Chapter 22
The Dallas Chapter of SCORE partners with 14 different Chambers of Commerce around the metoplex. Talk to your chamber about the services we can provide.
15110 North Dallas Parkway, suite 320
Dallas, TX 75248

Stan Booth
Dallas Score Mentor Certified Color Stan Booth, has helped many companies plan and audit their website and web presence since 2014. He presents regular SCORE workshops on website optimization (SEO).

He brings 20+ years small business experience using the web to market successfull in all 50 states.  His practical hands-on approach concentrates on how to implement.

Business Strategy & Planning, Business Operations, Technology & IT Services, Sales, Marketing & Public Relations  



Google refer NO traffic to almost 90% of all websites. Are you missing inbound leads that are essential for any business today?

SEO (search engine optimization) is the underlying process used by search engines like Google and Bing.  They use “keywords” to understand what you offer and then match queries from your potential customers with your web page 24/7 when they don’t have your web address.  

These high-value leads are easier to close as you are a solution to a problem.

Your website must be much more than just a brochure!  Just optimize it!

We will show you how your whole website should be structured to serve existing customers better while attracting new ones - often free!

You will learn how to structure each web page to create leads and the critical role of keywords, links, and reviews in this process. We cover how competitive research, PPC (pay per click) advertising and the key parameters to monitor your progress all contribute. 

Some brief preliminary tasks will be sent to you when you register for this workshop. This identifies some of your keywords and competitive position. You will expand this information to plan your own integrated web footprint. 

You will learn multiple actionable strategies you can apply to have the best chance of receiving leads FROM the web.  This includes

  • On-page SEO: How to structure individual web pages and domain to be found as well as latent keywords and more strategies to improve your ranking.

  • Off-page SEO: Where else you should be listed and how to boost your credibility.

  • How to increase page authority by understanding the role of page authority, domain authority, backlinks and "link juice" in ranking decisions.

  • Website audit techniques and how to read the main points on the reports for your (and competitor's) sites

  • The role of Social Media as part of an integrated marketing strategy

  • Key analytics factors to watch to monitor your presence

  • A template to prepare your own eCommerce marketing plan which will be checked by our mentors free (if submitted in 90 days).

Don’t miss this workshop! 

Funded [in part] through a Cooperative Agreement with the U.S. Small Business Administration    


Register Now! 

Cancellation Policy:  

There is a required 48 hour cancellation notice for all events. If you need to cancel you must notify the originator of this email and a confirmation of your cancellation will be sent once it is received. Calling the SCORE Dallas office or contacting the instructor(s), is not acceptable for a cancellation notice. Please note that even if you register and do not participate, you will still receive the event recording and any materials that the Instructor provides. 


Tammy Jo Covert, tammyjo.covert@scorevolunteer.org*

Any other means of cancellation will not be accepted. 

*this email is monitored Monday-Friday, from 9:00am-5:00pm. 

SCORE Dallas reserves the right to cancel any event that has less than 10 Registrants. You will be notified within 24 hours if an event is cancelled and you will receive a FULL refund for any fees that you have paid. All refunds will be processed within 5-10 business days.

Thank you for your cooperation with the SCORE Dallas Cancellation Policy.

We sincerely appreciate your interest and participation in our SCORE Dallas events.


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