Where
Microsoft Headquarters New York
11 Times Square (42nd and 8th Ave)
New York, NY 10036
Central Park East
Contact
Wendi Caplan-Carroll, Area Director - Northeastern United States
Constant Contact
Click here for full bio: Wendi Caplan-Carroll
Wendi Caplan-Carroll is Constant Contact’s Area Director for the Northeastern United States as well as the Regional Development Director for New York City and North Jersey. Wendi manages the activity of the Northeast Field team of Regional Directors and Authorized Local Experts. Wendi has 25 years of experience supporting small business, with a background in sales management, marketing, promotion, executive coaching and facilitation. Wendi serves on the Board of the Manhattan Chamber of Commerce.
Additionally, she was a three-time national Billboard Magazine award recipient for her work in radio marketing and sales. She has written articles for NYreport.com and has been quoted by Fortune Magazine, Crain’s, Newark Star Ledger and New York Enterprise Report. She has served on her community board of directors as well as done child welfare/ adoption advocacy work.
Click here for full bio: Patty Lennon
Before becoming a successful entrepreneur, Patty Lennon spent fifteen years working in the financial arena as a VP at CitiGroup, where she oversaw multi-million dollar technology projects and managed teams of up to fifty people. Through her focus on operations, sales, and business management, Patty picked up skills which have greatly benefited her as the current founder of Mom Gets A Life, the Mom Gets A Business Conference, and Crowdfund With Ease.
Amanda Barbara is the Vice President of Pubslush, a literary-centric pre-publication platform that offers crowdfunding, crowdsourcing and pre-order options for authors and publishers. A philanthropist at heart, she serves on the board of directors for the Pubslush Foundation, which supports children’s literacy initiatives worldwide, and is a founder and director of The Barbara Family Foundation, an organization committed to assisting charities and children in need. Amanda is member of the Young Entrepreneur Council and is an advocate for crowdfunding in the publishing world. She has spoken at various conferences, such as Writer's Digest, Exceptional Women in Publishing, Crowdfunding East Conference, and the Digital Publishing Innovation Summit, and has served as an ambassador and speaker at CONTEC at the Frankfurt Book Fair. Amanda has also contributed to Elite Daily, Yahoo Small Business, and Tech Cocktail.
For over two decades, DDM Production has been creating multimedia events that thrill and educate. Since DDM moved to the NYC metro area with the new millennium, we have worked with some of the top financial and creative companies in the world including: AOL/Time Warner, Xerox, Sesame Workshop, Atlantic Records, Christie’s New York, Estee Lauder, Macy’s, and Morgan Stanley.
During this period, Blane Friest, Founder and Executive Producer of DDM Production, has spent time as a consultant at Morgan Stanley and produced hundreds of events, working closely with top CEOs and government officials, as well as luminaries like Martha Stewart and Hillary Clinton.
8:30am – 8:45am: Welcome Address
8:45am – 9:15am: Building a Tribe: How to Connect to the core of what you do so that your marketing becomes easy AND profitable and your ideal clients are waiting breathlessly to see what you are going to offer next. Presented by Patty Lennon
During this presentation you will learn
- How to leverage the key marketing strategies you are already using successfully in your business to grow your revenue
- Patty’s #1 Secret to attract paying clients to you so you never have to go out looking for them again.
- The one strategy Richard Branson, Oprah Winfrey and Ghandi all used to create a loyal following that promotes their work for them
- Why the best marketing never requires money
- And much, much more….
9:15am -10:00am: Communicating with Your Tribe: How to harness the power of email marketing to engage in a way that creates real dollar results in your business. Presented by Wendi Caplan-Carroll
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- The different types of newsletters
- What to write about in your newsletter or announcement and how to consider using images
- Subject line best practices, and when to send your newsletter
- The importance of understanding how connected email and social media are…they have to be done together.
- What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
10:00am -10:45am: Crowdfunding Magic: How to take the people you know and the tribe you've built and use it to fund your project, product, book or invention. Presented by Patty Lennon
During this presentation you will learn:
- What Crowdfunding is and why Seth Godin says it is the number one tool small businesses should be using to grow their business today
- How to use crowdfunding to instantly create buzz and generate revenue for your business immediately
- What you need to know in order to create massive success even if you have a teeny-tiny list
- 3 insider tips to get more eyes on your Crowdfunding campaign and greater cash flowing to your campaign (Hint: the proof is in the perk!)
- And much, much more!
10:45am - 11:00am: Break
11:00am -11:30am: Basics of Social Media: Why use it, which channels and what to say. Presented by Wendi Caplan-Carroll
Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 4 most popular social media networks – Facebook, Twitter, LinkedIn and Pinterest – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.
11:30am - 11:45am: Break
11:45am -12:30pm: Pitch Practice: During this fun, interactive workshop 3 lucky participants will be chosen to pitch their business product, idea or book and get feedback from a panel of business and crowdfunding experts. Panelists: Amanda Barbara, Blaine Friest
Creating a compelling “pitch” is the key a successful crowdfunding campaing. It’s also the key to being successful in business. Understanding how to weave the story of your business or project so that it engages your potential clients (aka"Tribe") and supporters is an art form that improves with practice and feedback.
During this exciting presentation you will have the opportunity to watch at least three participants “pitch” their business product, project or book and receive feedback from a panel of Crowdfunding and Business Experts and you!
12:30pm -1:00pm: Wrap up: Patty & Wendi
On stage discussion – how to make partnerships work for you