Summer School! Fine tune your marketing to get ready for Fall! 

8:00am:  Registration/Networking/Breakfast
8:30am:  Introduction to Email Best Practices Review, Sue Glenn
9:00am:  Tips & Strategies for Effective Mobile Campaigns, Kevin Stoner
10:00am:  Short Break 
10:15am:  Offers & Promotions, Doreen Motten
11:15am:  Wrap-Up/Q&A

Introduction to Email Best Practices Review 

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:
• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Tips & Strategies for Effective Mobile Campaigns 

Today, lots of consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. Let us help you understand this mobile transition so you don't get left behind.  

In this session we'll be covering:  

• Why you can't ignore mobile even if you think your customers aren't using it
• How mobile is the new reality for small businesses and nonprofit organizations 
• How small changes to your current marketing can make all the difference
• What you can do today to become more mobile-friendly 

Campaigns That Drive Action – Offers and Promotions

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.

Attendees of this presentation will learn:
• What the three things you really want to get with your deal
• The different types of deal you might run
• 5 steps to a great offer
• Start building your own offer and understand the 5 Don’ts of Deals

Join us and learn some great new strategies to help develop your next offer or promotion.

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