Komoka Wellness Centre
1 Tunks Lane (corner of Tunks Lane/Glendon Dr)
Komoka, ON N0L 1R0
Watch for upcoming workshops starting in September 2012
You made it through the economic downturn of 2008/2009, and you’re still kicking. Your company is doing well. However, you know your product or service is better than the business it is generating right now. You know that there is more business out there, you’re just not sure how to go out and get it.
Marketing is the art and the science of creating demand for your product or service. Marketing excellence (i.e. improving existing marketing programs and introducing new, effective ones), therefore, is the key to increasing demand, which is (obviously) the key to business growth. This seminar covers the fundamentals of marketing excellence.
You will hear the latest thinking about the “4 Ps” of marketing (Product, Pricing Promotions and Place). You will also discover how the influence of the internet has created new categories of marketing planning that are equally important: Positioning / Brand Management (since your online reputation evolves so quickly) and Social Media (which is now, undeniably, mainstream marketing).
By the end of this seminar you will have a better understanding of the best practices for marketing and you will take away some ideas and tactics that you can apply to your business right away. All of this will help you grow your business and gain more market share!
Presenter: Glenn Cressman, Share of Marketing (www.shareofmarketing.com)
Glenn is the Founder of Share Of Marketing, a strategic marketing firm that helps small businesses get more business. He helps businesses understand how marketing best practices and new, innovative marketing tactics (such as social media) can help attract and retain customers and build market share. He also teaches marketing and social media at the University of Waterloo Centre for Extended Learning. Glenn can be reached at shareofmarketing.com or at @ShareOMarketing on Twitter.
Fee: $20.00 per person
Pre-registration is required and pre-payment is appreciated