Thursday September 11, 2014 at 8:00 AM EDT
Friday September 12, 2014 at 12:00 PM EDT

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House of Sweden, Washington, D.C.
2900 K St NW
Washington, DC 20007

Driving Directions 

Hotel Details

We have a block of rooms reserved at Georgetown Suites. If you call to make your reservation before August 22, mention Tobii Eye Track Behavior to get our special event rate at $225/night (plus tax)! This venue is within walking distance (2 blocks) of the House of Sweden.

Georgetown Suites
1111 30th St NW
Washington, DC 20007  

Poster Submissions

The principal goal of the EyeTrack Behavior Conference is to serve as an educational and networking event for researchers who use or are considering using eye tracking in their research programs. We would also like to invite you to present your work and share your insights by submitting a methodology poster.

Students wishing to submit a poster should email an abstract of the topic to rachael.garneau@tobii.com by August 22 (unless you have asked for an alternate deadline). Be prepared to present a 30-second  on-stage introduction of your poster to tell the audience of the nature of your research and alert them to your poster number.

*Students can receive our registration fee discount. Please inquire to the above email address for the code.

The presenter whose poster receives the most votes on-site will be awarded an iPad Air. 

Key Note Speaker


Elli Kaplan is the CEO and co-founder of Neurotrack, an early stage company that has developed technology that can diagnose pre-symptomatic Alzheimer’s disease.  Elli’s career spans two decades in the public and private sectors, at the White House, the State and Treasury Departments and the United Nations Development Program where she served as Deputy Chief of Staff.  Elli’s ventures in the private sector include AIG Capital Partners, Goldman Sachs and multiple startups, including Nourish and Activate Systems.   Elli helped to found Flashpoint, a startup accelerator program based at Georgia Tech, where she then served as COO. Elli is a graduate of Mount Holyoke College and has an M.B.A. from Harvard Business School.


Rachael Garneau 
Tobii North America 

Tobii Eye Track Behavior Conference 2014

Join us for Eye Track Behavior Conference 2014, the eye tracking methods conference organized by Tobii Technology, Inc. 

Who should come?

-Academic and commercial researchers interested in broadening their understanding of how eye tracking is being used in different applications and research areas

-Students interested in eye tracking and applying eye tracking to their areas of research

-Students utilizing eye tracking in their Ph.D. research who would like to present posters (see information on the left side of the screen)

-Business professionals interested in using eye tracking in their various business applications

What is Eye Track Behavior?

This one-and-a-half-day eye tracking conference will present the latest in eye tracking technology and methodology from both outside guest speakers and Tobii Knowledge Services. Researchers will feature their work, as well as share their experiences and insights on how they use eye tracking in their usability, market, and scientific research areas. They will explore ground-breaking experimental concepts in working with participants and data collection, processing, and the analysis of gaze data. 

This year, we're hosting the event at Washington, D.C.'s, House of Sweden- a breathtaking venue right on the Potomac River in Georgetown!


September 11th

8:00 AM: Registration/Breakfast

8:30 AM: Welcome Remarks from Tobii

8:45 AM:"The Business of Eye Tracking: Early Detection of Alzheimer's" 
Keynote Speaker, Elli Kaplan, CEO of Neurotrack

9:45 AM: "Using Eye Tracking to Optimize Educational Assessment:  Present and Future"
Gary Feng, Cognitive Scientist at Educational Testing Service

10:30 AM: Coffee Break

11:00 AM: "Identifying the Drivers of Shopper Attention, Engagement & Purchase"
Ray Burke, Professor at Indiana University

11:45 AM: "Gaze + Touch Tracking for Mobile Development"
Pete Johnson, President & CEO of Apollo Matrix, Inc.

12:10 PM: Poster Introductions

12:25 PM: Lunch Break


“Resolving Time and Space: Sampling Rate Considerations and Stimulus Design and Analysis”
Wilkey Wong, Director of Knowledge Services for Tobii Technology, Inc.


"Gazy Days: Taking the First Steps in Eye Tracking"
Mike Bartels, Research Director for Tobii Technology, Inc.

2:45 PM: Coffee Break, Poster Session, Tobii Product Demonstrations featuring Psychology Software Tools (PST) and NOLDUS 

4:15 PM: Wrap-up Remarks from Tobii Announcing Poster Session Winner

4:30 PM: Complimentary Happy Hour Networking Event at Tony & Joe's Seafood Place (across the street from House of Sweden) until 7:30 PM

September 12th 

8:00 AM: Breakfast


“Enhancing the Connection Between People and Plants: Consumer Research in the Retail Environment”
Bridget Behe, Professor of Horticulture at Michigan State University


"Using Eye Tracking to Study Spoken Language Processing in Children and Adults"
John Trueswell, Professor at the University of Pennsylvania Language Development and Language Processing Lab


"From Dial-up to Ecological Fiber Optics: The Power of Vision for Pediatric Injury Prevention"
Adam Kiefer, Director of Research Education at Cincinnati Children's Hospital Division of Sports Medicine


"The Role of Eye tracking in Creating Business Value with User Experience Design"
Soussan Djamasbi, Founder and Director of User Experience and Decision Making Research Lab at Worcester Polytechnic Institute

10:00 AM: Coffee Break

10:30 AM: "The Future of Wearables is Here: See the Fantastic Tobii Glasses 2!"
Barbara Barclay, General Manager for Tobii Technology, Inc.

11:30 PM: Wrap-up Remarks from Tobii

New for 2014!

You can win a 3-month lease of Tobii Glasses 2 (a $15,000 value), the latest in wearable eye tracking technology, just for attending. We are going to draw a name after Eye Track Behavior from all of the attendees of our various demonstrations this Summer!