The key to generating increases in revenue and market share lies in consistently creating and delivering superior value across the entire customer experience. And the only way to consistently create and deliver superior value is to understand the key drivers of value and quality – from the perspective of your targeted market segments – better than anyone else.
Led by one of the leading experts in creating and delivering value, this interactive workshop will focus on the fundamentals of Customer Value. In addition, you will learn how to:
Dr. Reginald W. Goeke is the President of Market Value Solutions (MVS) and an Associate Director at the Institute for the Study of Business Markets (ISBM) at Penn State University. Dr. Goeke has pioneered in the development of customer value management systems and specializes in the systematic deployment of customer information into effective competitive strategies and business performance improvements.
Reg has authored or co-authored numerous articles and half a dozen books on using the voice of the market to drive business performance, increase market share, and improve profitability. His most recent publications include: Value Driven Channel Strategy: Extending the Lean Approach (Quality Press 2006), Competing for Customers and Winning with Value (Quality Press 2006), and Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantage (Quality Press 2006).
Cost: $75
Register before March 6 and pay $65
Pittsburgh Technology Council Members pay $65