SCORE Workshop Series- Developing an Effective Online Marketing Plan: #2 - Building the Website 

With your brand established, this workshop will cover how to build a customer-friendly website and the methods to use to measure its effectiveness.This workshop will cover:

• Site Map and User Experience
• Content Planning and Creation
• SEO Tactics
• Meta Tags
• Keywords
• Google Analytics
• The site is complete.  Now what?
• Business Listings/ Local Directories
• Website Building Tools to Use