Monday, March 15, 2021 from 10:00 AM to 11:30 AM EDT
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Gene Calvano 
Merrimack Valley SCORE 

Business Model Canvas – Advanced 

Learn about how YOUR business model fits into various categories and how to test your ideas thru a customer development process. Prioritize your value proposition and get live feedback from workshop participants if you choose to give a 3-minute pitch.

 Learn how to classify your business hypothesis and come away with a checklist for doing a proper test. Learn how AIDA (Attention-Interest-Desire-Action) will help test your business model and provide valuable feedback. Then, will you “pivot” or “Persevere”?  Presenter: Gene Calvano - SCORE