Thursday, March 11, 2021 from 10:00 AM to 11:30 AM EST
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Dick Ver Eecke 
Merrimack Valley SCORE 

Practical Tools to Identify Your Customers - it's easier than you think! 

Practical Tools to Find Your Customer – It’s easier than you think!

Understanding the market landscape will help you minimize the risks associated with creating a new product or service. Identifying your customer in detail will allow you to focus your brand marketing efforts in the most cost-effective way possible. This is a vital step for any business to enjoy optimal success. One of our first tasks at WholeHearted was to identify our target audience. While a wide variety of people engage with WholeHearted, we needed to know exactly who to market our services to. In this session, Heather, David and Sarah will walk you through their journey in identifying potential customers and share the tools they used. They will showcase how easy the process was once they knew the right questions to ask. Unpacking their customer’s lifestyle, habits and needs made new product development a less stressful and more productive endeavor.

About WholeHearted

WholeHearted was founded in 2020 amid the pandemic to offer a heart-centered community for personal growth. Our on-line community and courses empower people with awareness, clarity, and connection so they can experience unconditional love within themselves, with others and the world.

About the presenters

Heather Thalheimer is the co-founder of WholeHearted. She loves books of all shapes and sizes and is fascinated by the power of words and ideas to transform people’s lives. She is a writer and content creator and has traveled the world presenting seminars and conferences in Asia, Europe, and the United States. As a coach, Heather recognizes the power of friendship and community in building a wholehearted life. She is the creator of Four Minute Friday.

David Young is the co-founder of WholeHearted. As a coach and speaker, he supports communities to heal from collective trauma, re-establish healthy communication, and love fearlessly. With a background in East Asian philosophy, international diplomacy, and community development, David's dream is to create a culture of WholeHeartedness for future generations. He is a co-facilitator of Radical Wholeness and loves traveling, hanging out in tea shops, and camping with his kids.

Sarah Oben is the creator of Meditation Monday. She works with individuals, families, teams and educators to bring mindfulness and meditation into self-care practices, personal growth and conscious relationships. With her background in emotional intelligence training, coaching, and human development, Sarah supports people to discover easeful growth and flourishing through self-compassion.