Event Marketing: A Spectator Sport

Come August, the eyes of the golf world will be tuned into Rochester for the 95th PGA Championship. Pulling off a successful event, of this or any magnitude, begins months, even years, years in advance. Join us as we host the 95^th PGA Championship marketing crew and partners to learn how to build successful events that bolster revenue, create brand awareness, increase participation, and raise the profile of your organization in the community.

Panel:
95th PGA Championship | www.pga.com | www.pgachampionship.com
• Ryan Cannon, Director
• Marty Glavin, General Chairman (schedule pending)
• John Handley, Sales & Marketing Director
• Rachel Melendez, Sales & Marketing
Dixon Schwabl: Nadine Krimow, Supervisor, Non-Profit Public Relations Division
WROC Channel 8: John Kucko, Sports Director

In addition to the priceless knowledge you’ll gain the event will include an optional auction: 95th PGA Championship auction items include: four PGA branded men's large golf shirts, four Wanamaker lapel pins (in place of four hats), two Sunday ground's tickets and an official 2010 PGA Championship pin flag signed by Martin Kaymer. Donations will go to the PGA non-profit charity, Reach for the Green: http://www.thecorporatecup.com/#!about-the-charity

Monroe Golf Club: 155 Golf Avenue, Pittsford, NY 14534

Tuesday, March 12, 2013

• 7:30 am Breakfast and Networking

• 8:00 am Panel Discussion, ending at 9:00

$30 for AMA|Rochester members ($45 for non-members)

$20 for AMA|Rochester student members ($25 for non-members)