Thursday, April 13, 2017 from 8:45 AM to 2:30 PM CDT
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William Glesby Centre 
11-2nd Street NE
Portage la Prairie, MB R1N 1R8

Driving Directions 


Estel Facundo 
Manitoba Institute of Agrologists 

2017 Professional Development and Annual General Meeting 

Join us at our 2017 Professional Development and Annual General Meeting on April 13, 2016 (Thursday) to be held at the William Glesby Centre, Portage la Prairie, Manitoba. Registration desk will open at 8:45 a.m. 

Professional Development day 2017 will feature three unique but connected professional development presentations. A trained facilitator will help with audience engagement. First speaker will start at 9:30 a.m.

“Risk Management for Agrologists” by Allan Fineblit, Q.C., TDS Law. What you do and how you do it does matter. Allan will discuss regulation of agrology in the public interest and the co-existence of managed risk and opportunity in your work.


Allan provides advice and representation to regulatory bodies, governments and other individuals and organizations across Canada and internationally. Allan’s practice is focused on professional regulation, governance, employment law, dispute resolution and arbitration. Allan is counsel to Thompson Dorfman Sweatman on practice and ethics matters and is the Chief Operating Officer for the firm. 

EDUCATION: B.A. 1970 University of Manitoba, LL.B. 1974 University of Manitoba


“Why the Customer Isn’t Always Right” by Kelley Main, Ph.D., Department Head and Associate Professor, Asper School of Business. Kelley’s work includes understanding consumer and customer responses to certain information or messages they receive.


Dr. Main received a B.A. (Hons, Psychology) from the University of Winnipeg, a M.A. (Social Psychology) from the University of Manitoba and a Ph.D. (Marketing) from the University of British Columbia. Dr. Main's primary stream of research is at the intersection of marketing and psychology and explores the rational and irrational judgment processes that influence consumer behavior. Dr. Main engages primarily in experimental research using a variety of different techniques such as video based scenarios and field studies. In addition to experimental work, she has used other methods such as meta-analysis and content analysis. Her work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy and Marketing, Journal of Personality and Social Psychology and Personality and Social Psychology Bulletin. She has presented work at numerous conferences including the Association for Consumer Research and the Society for Consumer Psychology. Dr. Main’s research on the sinister attribution error was awarded the 2007 JCP Young Contributor Award and the 2010 Park Prize for Outstanding Contribution to the Journal of Consumer Psychology.


 “We Are All on the Same Team!” by Brian Lemon, General Manager, Manitoba Beef Producers. What a Canadian focus on a carbon tax and fighting climate change coupled with political uncertainties in the US mean for Manitoba beef producers and linkages to other parts of the agricultural economy.


After a long career with the federal government, Brian has been the General Manager with the Manitoba Beef Producers since April 2016.  Brian is a graduate of the University of Winnipeg with a degree in Economic and Public Administration.  Prior to starting with the Beef Producers he worked for over 15 years in senior executive roles with Agriculture and Agri-food Canada, The Canadian Food Inspection Agency, the Canadian Grain Commission and with Canada’s Competition Bureau. 


Lunch will be at 12:30 p.m. followed by AGM at 1:30 p.m. Read official notice of AGM.

Online registration is now closed (April 10, 2017)!