Your Web Site, Your Business: Building a Virtual Brick and Mortar 

Hosted by the Advertising Review Council 

Whether you’re building your business’ web site from scratch or maintaining a current site, this workshop is designed for the Do-It-Yourself professional. Start with the basics by laying the foundation of your company’s virtual brick and mortar. You’ll explore ways to ensure your company’s web site is functional, accessible and safe. Then, experts in the industry will walk you through an inspection taking the mystery out of Google Analytics and common pitfalls that can easily be avoided. Finally, there will be an introduction to custom building your dream home covering tips on search engine optimization and content marketing or using video to tell your company’s story.

 

Fill your toolbox on Tuesday, October 24 at this workshop brought to you by the Advertising Review Council, a joint program of your Better Business Bureau and the American Advertising Federation-Dayton. Industry experts will be on hand to answer your web site questions. 

Program Outline

8 a.m.           Check-In and Light Breakfast

8:30 a.m.      Introductions and Review General Best Practices

9 a.m.           Breakout Sessions

Breakout Session 1:  Lay the Foundation

Presented by James Pacovsky, Digital Sales Manager, Cox Digital Marketing 

• Make a web site functional; a virtual brick and mortar
• Identify keys to making basic updates to a web site
• Cover domain name basics; renting vs owning
• Protect your business 

Breakout Session 2: Inspections

Presented by Stephanie Kelly, Marketing Manager, Cox Digital Marketing and Stephanie Falzerano, Partner & Creative Director, Just Say It!

• Use Google Analytics to capture essential information
• Ensure mobile responsiveness
• Check for ADA compliance
• Avoid common pitfalls

Breakout Session 3:  Custom Build Your Dream Home 

Presented by David E. Bowman, President, The Ohlmann Group 

• Use content marketing, blogs and other tools to tell the story
• Resolve the mystery of search engine optimization
• Integrate video, photographs and other design elements
• Move your site up the ladder of results

10:30 a.m.    Make sure your guests are comfortable. BBB will discuss how to build trust with your advertising claims.

11 a.m. – 12 Noon:  Light Lunch and one-on-one consulting with industry experts

Register Now!