10:00am - 10:15am: Registration/Networking
10:15am - 11:30am: Digital Marketing Trends
11:15am - 12:30pm: Power of the Inbox
12:30pm - 1:00pm: Q and A
Digital Marketing Trends
Presented by Wendi Caplan-Carroll
With the speed of the social media world and the newest app lurking around the corner, the industry changes very fast and sometimes very dramatically. Don't be caught off guard with your marketing for the New Year.
In this presentation, you will discover the latest changes taking place within the digital marketing industry and understand how they will affect your marketing for the rest of 2016.
Attendees will walk away with and knowledge of:
• Content, Data and Targeting tips
• Techniques to incorporate those trends into your business.
• The latest trends and how to take advantage of them in their current marketing plans.
The Power of the Inbox
Tips and Tricks for Successful Email Marketing
Presented by Randi Penfil
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?
This powerful seminar takes you step-by-step through the keys to effective email marketing:
- What it really is (and isn’t)
- What it can do for your business
- And the five easy steps you must take to harness the power of the inbox!
- Grow a healthy list
- Create great content
- Customize a beautiful, mobile-friendly template that matches your brand
- How to get your emails opened
- Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!