Local Hands-on Learning Coming to Birmingham, AL 
Sign up for a workshop today!

Special rate for Birmingham! Was $129 per class NOW $75 per class
OR $200 for all three (Recommended for maximizing your email marketing efforts)

Email Marketing 101 - 

The Basics of Email Marketing

Birmingham, AL •  April 1st  •  9-12 pm  •  $75

 Enroll here for
any or all sessions

What is it?
This fundamental workshop provides you with the step by step design process in creating and branding your MOBLIE FRIENDLY Master Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices. Learn common formatting errors and how to conquer them!

Agenda:
During this three hour class we'll cover:

  • Creating a Master Template
  • Branding a Master Template with:
  • Company Colors, Logo & Contact Information, and Links
  • Making Your Email “Social” by:
  • Adding Social Buttons, Using the Social Share Bar & Simple Share, and 
    Incorporating Forward to a Friend & Join My List features

Who Should Attend?
This session is geared for users who have little to no experience using Constant Contact’s, Email Marketing tool. It is also targeted towards users with some experience, but wants a more efficient way of creating a master template.
Email Marketing 201 -

Taking Your Email to the Next Level

Birmingham, AL •  April 1st or 2nd •  1:30-4:30 pm  •  $75

 Enroll here for
any or all sessions 

What is it?
As an extension of Email 101, this course will provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to take action!

Agenda:During this three hour class we'll cover:

  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email like:
  • Videos, Advanced Image Editors, Surveys and Linking, Table Properties
  • Getting Your Emails Noticed through:
  • Subject Line and From Name Best Practices, Pre-Header Teaser Text

Who Should Attend?
Email 101 is not required yet highly encouraged before attending Email 201. Email 201 is intended for users who have more experience using Constant Contact but want to learn more about additional features and techniques offered that will help increase engagement and opens within an email. Its focus is on creating engaging content and increasing interaction with your audience. 
Contacts and Reporting - 

Best Practices on Getting Emails Opened

Birmingham, AL •  April 2nd  •  9-12 pm  •  $75

 Enroll here for
any or all sessions 

What is it?
Learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts and monitoring your reports, learners will identify ways to increase visibility in an email inbox.

Agenda:
During this three hour class we'll cover:

  • Contact Management & Segmentation
  • Importing your Contacts
  • Using Tags to Send Campaigns
  • Analyzing your Email’s Reports like:
  • Reports Available, How to Analyze Reporting, A/B Split Testing

Who Should Attend?
This module is targeting for users with minimal experience using our contact management tool or for those who are new to Email Marketing. It is also intended for more tenured Constant Contact users but is looking to manage their contacts more efficiently. Anyone who wants to learn about industry best practices on “safe sending”, and who needs assistance identifying areas of opportunity to increase results, this class is for you!
PRESENTER INFORMATION
Matthew Montoya 
Constant Contact

Matthew Montoya trains Constant Contact customers in email marketing and social media best practices in 46 states throughout the country. He has over 12 years marketing experience working for companies large and small. He’s taken his hands on experience using the product and his insight into marketing a wide variety of products and business categories into his classes having helped over 7,000 small business and non-profits in his classes.
   

By registering for this event, you consent to Constant Contact sending you commercial email and other communications. You can unsubscribe at any time.
Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com