When

Thursday, March 29, 2018 from 11:30 AM to 1:00 PM CDT
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Where

Blue Compass
1601 48th St
Suite 200
West Des Moines, IA 50266
 

 
Driving Directions 

Contact

IABC Iowa

iabciowa@gmail.com 
 

Facebook's Changing Algorithms: Maintaining Customer Connections 

In late 2017, Facebook announced a significant overhaul to their News Feed and the algorithm behind it. This has caused quite the uproar in the marketing community, as they announced that content will be dramatically reprioritized to focus on updates from friends and local news. 

Facebook intended for this update to increase the engagement with users and encourage more social interactions between account holders. We have already seen this impact our personal news feeds and the promotional success of marketers and content creators. According to Business Insider, companies like Little Things have seen a 75% decrease in organic Facebook traffic.

Blue Compass will walk through what you need to know about these algorithm updates and how to ensure your content is seen by your target audience, while providing actionable takeaways for your brand!

Lunch will be provided for those who register by March 23. Register today!

What comes to mind when you think of the Des Moines music scene? Hinterland, Nightfall on the River, Wooly’s? Join us for a conversation with the man behind it all, Sam Summers. Sam will discuss the ins and outs of his event marketing process and what he’s learned during his nearly 20 years in the music biz. Lunch will be provided, register today!