AmSpa's Northeastern Medical Spa Workshop,

Staff Training and Networking Reception 

Register Now! Are you an AmSpa member?  Call us for your promo code to receive a $30 off each attendee

This program will combine AmSpa’s well-known focus on legal and regulatory matters with expert sessions on the business of aesthetics. There will be a parallel track providing hands-on instruction to med spa support staff on issues like answering the phone, selling skincare products/procedures, and treating clients professionally to help increase spas revenues.

**Attendees will receive the CME monograph Risk Management for the Practicing Physician, an enduring material certified nationally for 5.5 Category I CME hours**

The Agenda* for the regulatory and marketing track will include:

Registration and Continental Breakfast

HIPAA and its application within a medical spa by Allyson Avila

• Common HIPAA liability exposures
• HITECH Act of 2009 with expanded HIPAA privacy rules in 2013, what they mean to you
• Policies and training needed to be HIPAA compliant

Non-competition/Non-solicitation agreements by Renee Coover

• Using non-compete and non-solicitation clauses to protect your practice and create loyal employees
• How non-competes and non-solicitations help and hurt your practice
• How to make the agreements enforceable and still have employees sign

Anatomy of a successful medical spa by Dr. Jayson Dupre

• Know your target audience
• Keeping up with the changing times
• How to distinguish yourself from your competition
• Hiring the right staff

Show me the money: increase your cash flow!  Drivers for top-line revenue and bottom line profit by Heather Elrod

• The key metrics that increase cash flow in a medical aesthetics practice
• Industry trends that are driving results
• Key factors to increase average sale, profit per sale, and recurring income
• Key factors for reducing expenses that are “cash suckers”
• Key result areas in treatment options, retail sales, and expense control
• Why “bundling” makes a BIG bottom line difference
• Working “on” the business while working “in” the business

Starting a successful aesthetic laser practice by Jay Halbert

• Most popular laser procedures
• Rent versus own
• Marketing and staff training

Overview of Northeast region rules and regulations affecting the medical spa, aesthetic and laser industries by Allyson Avila, Renee Coover and Alex Thiersch

• Commissions: the fee splitting conundrum – is it legal?  Is Groupon fee splitting
• Ownership: who can own a med spa – how best to structure a corporation
• Medical spa supervision and delegation - must a physician be present, examine every new patient
• Aestheticians and laser technicians: what they can/cannot do in a medical spa
• The laws surrounding referrals and gift cards
• Question and answer session

OSHA Compliance within a medical spa by Steve Wilder

• Five steps to attaining OSHA compliance
• Seven common areas whereOSHA will get you
• What you should do should your OSHA surveyor pay you a visit
• How to write and teach your workplace safety programs, who should be trained and what must be kept ongoing

How digital marketing can help you find, serve & keep more patients...profitably by Timothy Sawyer

• How to leverage social media to engage new and existing patients
• How to make sure that your website is actually converting visitors to paying customers
• SEO secrets and strategies and how you can absolutely make more money with an effective search strategy
• Best practices of email marketing and how to increase new patients and dramatically increase your per patient revenue
• Blogging - why you can't afford to not do it
• How to measure ROI with your digital marketing efforts 
• How to avoid the most common mistakes medical spas make when approaching digital marketing

Keep more of what you make: best practices in corporate structure, tax reduction, and benefit planning for medical spas by David Mandell

• Corporate structure for the spa and other related entities, in terms of tax reduction
• How to reduce taxes at the spa and personal level
• The optimal use of captive insurance arrangements in the med-spa environment
• Benefit planning – including the use of qualified, non-qualified and fringe benefit plans to save taxes and build wealth

Social media by Allyson Avila, Alex Thiersch

• Legal considerations
• Pitfalls

Secret of my success roundtable by Dr. Jayson Dupre, Cindy Jackson, John Treadwell

• Practical tips
• What other successful physicians/medspa owners do

*Agenda subject to change

The Agenda* for the concierge staff training track will include:

Staff concierge and practice building to increase revenues

• Greeting clients
• Turning a call into an appointment
• Scheduling and cancellations
• Selling products
• Dressing for success
• Checking out
• Referrals
• Preselling procedures

Patient consultation

• How to assess a face and what the patient’s needs are
• Overcoming objections
• Follow up
• Securing a loyal patient
• How fillers increase revenues
• Dealing with a difficult patient
• Selling a series
• How to keep consultations fluid
• Preventing patient fatigue
• How to address pricing

Marketing 

• Working with your local vendors to obtain free products or services and increasing your network
• Utilizing your patients for referrals
• Business plans A to Z
• Working with local media
• Packaging your services 

 *Agenda subject to change

 

AND DON'T FORGET, a 2 hour networking reception that follows!

As many of you have already heard, AmSpa throws one hellava networking reception!  This networking reception is one you MUST attend.  Mingle with your colleagues, presenters and exhibitors and discuss what you’ve learned during the workshop while enjoying hors d’oeuvres & drinks!  There isn’t a better way to absorb, decompress and relax after such a great day!

Register Now!