Saturday, December 8, 2018 from 9:00 AM to 12:00 PM PST


Finley Community Center - The Person Senior Wing 
2060 W. College Ave.
Santa Rosa, CA 95401

Driving Directions 


Sandy Tradewell 
SCORE Chapter 450 

Sales Strategies for Your Business:
Move from Fear to Fun in Selling!

Business owners are the front line/salesperson for their product or service. AND YET - It may feel scary to talk to unknown people, feeling unsure if your product will interest them, being disheartened when prospects say “no” to your solution.

This workshop will help you identify and move past the fear, increase your ease with sales and move to enjoying interactions with potential customers.

Some of the tools and skills you will learn:

  • Engage prospective clients with ease, comfort and fun! 
  • Qualify your prospect list 
  • Build a sales campaign to warm up cold leads so that prospects respond to your call. 
  • Provide you multiple tools to motivate and move through sales slumps and celebrate sales closures.

Workshop Overview:

  • During this workshop we will review the various self sabotaging behaviors and thinking that limit your fun and enthusiasm for what your business offers prospects.
  • We will delve into how to share your product or service with everyone – grasping the mind set associated with this attitude of selling.  As well, we will practice this through comfortable, easy role-playing.
  • We will qualify your prospect list so that you are using your valuable sales time in the most effective way.
  • We will discuss and design your sales campaign - touches to your prospects via social media, emails and phone calls leading to in person meetings.  Learn how to get people to open your emails, respond to phone calls and take a meeting to present your product or service.

At the end of this workshop, participants should be able to: 

1. Approach, engage and enjoy talking with prospects – HAVE FUN
2. Develop a qualified prospect list, and know how to continually prioritize
3. Create and implement a sales campaign to move cold prospects to warm
4. Build a support team to keep up your momentum – celebrate successes!

Participants may want to bring:

  • their prospects lists,
  • sales scripts (email and phone) – we will build if don’t have
  • a personal example of a successful and of an unsuccessful sales call (phone or in person)

Presenter: Anita Kratka  

Current Affiliation and Brief Bio:

Anita has over 30 years of direct selling experience, leadership of successful sales teams and is Dale Carnegie Sales Trained.  As a SCORE Mentor Anita provides client mentoring to improve sales experience and results.



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