Transforming Your Website Into A Lean, Mean Marketing Machine - 03/03/20 - C0450

Take your website to the next level!

Strengthen your marketing foundation to attract and convert more leads through your website. Learn advanced on-site Search Engine Optimization (SEO) strategies, blogging, offer strategies, and lead capture techniques. Protect and improve your online presence by keeping your website secure and performing well so Google doesn’t downgrade your site in search results.

As the premiere marketing piece for your business, your website plays a critical role in growing your customer base. Unfortunately, too many business owners fail to properly leverage their website’s potential. Their site is hit or miss when it comes to attracting, persuading, and converting new customer leads.

This workshop is for business owners who already have a website and want to transform it into a more powerful online marketing presence. With the focus on WordPress websites, you’ll learn how to engage customers beginning with the home page and move them into the next steps of the sales and marketing process. Ample focus is devoted to Search Engine Optimization (SEO) and how to leverage site features, including blogging, to better attract attention online.

The workshop includes various interactive exercises, checklists, and resources that will support you in improving your site’s role as a powerful "marketing machine."

Discounted fees available for Members of the Santa Rosa Metro Chamber of Commerce.

Who should attend? Business Owners who:

Want to improve the marketing capabilities of their website
Have a WordPress website or are considering a site on the Internet’s leading development platform
Understand the importance of Search Engine Optimization (SEO) and want to learn advanced on-site SEO strategies
Want to start a blog or improve their knowledge of blogging
Seek to improve the security and page speed of their website

At the end of this workshop, participants should be able to:

Create an effective, engaging home page.
Develop offers to attract and convert website visitors.
Write more compelling website content.
Optimize their website for search engines (SEO).
Create SEO-optimized blog posts.
Secure their website against hackers and malware.

Presenter’s Current Affiliation: New Paradigm Marketing Group https://newparadigmmarketing.com

Tim Smith is a marketing strategist and communications specialist with over 35 years of experience. He served in a variety of roles in media, advertising agencies, and corporate marketing, and eventually held senior-level management positions in each industry.

As a certified marketing consultant, his clients include businesses in various commercial sectors, non-profits, and start-ups.

Today, Tim specializes in website development and maintenance and search engine optimization (SEO). He is also a content specialist who has contributed to a wide variety of websites and collateral pieces.

Thank you to Santa Rosa Metro Chamber of Commerce for co-sponsoring this workshop.

Business owners are the front line/salesperson for their product or service. AND YET - It may feel scary to talk to unknown people, feeling unsure if your product will interest them, being disheartened when prospects say “no” to your solution. This workshop will help you identify and move past the fear, increase your ease with sales and move to enjoying interactions with potential customers.

Some of the Tools and Skills You Will Learn:

� Engage prospective clients with ease, comfort and fun!

� Qualify your prospect list.

� Build a sales campaign to warm up cold leads so that prospects respond to your call.

Provide you with multiple tools to motivate and move through sales slumps and celebrate sales closures.